Engage.

Let’s face it – you are great! The step-by-step guidance and motivation that you provide in person makes going through the program like a walk in the park.  Your clients come to rely on it so much that when they try to practice the same routines at home their results are mediocre.  This puts a damper on their motivation to pursue the program and may even lead them to disengage from the program.

Engaging apps such as Orange Flute’s QuickFitApps provide many benefits -

1. Better client retention – As your clients start to meet their fitness goals you become indispensable to them.  QuickFitApps make it easy for your clients to get the most out of your coaching.
2. Larger audience – Satisfied clients tend to bring their friends and family into the program.  QuickFitApps give them the ability to share that experience with high effectiveness.
3. Stable revenue stream – Your clients do not have to stop using your services in-spite of any external conditions such as moving to a different place, insufficient time, etc.
4. Profit more by serving other fitness needs – Satisfied clients come to trust you.  Therefore, they look to you first and are ready to pay a premium when any other fitness related needs emerge.  For example, they decided to prepare for a marathon or they need to ease certain aches and pains.

Share.

Do you already use video sharing sites such as YouTube, Vimeo, etc?  These are great to introduce you to the world.

However, there are a few problems with them –

1. The number of fitness videos available on these sites has exploded.  Your videos can get lost in the crowd without active marketing efforts on your part.  Increasingly, those marketing costs yield diminishing returns.
2. People find it inconvenient to ogle a video and perform a routine at the same time.  This prevents a person from getting enough experience to convert to a paying customer.
3. Often times the person decides to put off watching the clip.  However, there is not an easy way to motivate them to come back and watch it later.
4. Once a visitor has seen the clip, it is difficult to convert them to a paying customer immediately.  In today’s marketplace, this can make a big difference to your bottom-line.  This is especially true when that friend is far enough that he or she cannot see you in person.
5. Finally, more and more people are embracing Apple’s app economy by way of iPhones and iPads.  Here the barrier to pay for an app is low.  This is great for businesses looking to monetize their content.

Motivate.

Lack of motivation is cited as a major problem in achieving fitness goals.  This directly affects client’s satisfaction and your business.  A motivated client can do wonders for your business.

For example -

• Maintain higher client retention.  An app can help to serve their needs even when external circumstances force them to stop seeing you in person.
• Increase word of mouth advertising.
• Increase business.  Satisfied clients also seek and are ready to pay more for your services as other needs emerge.

Apps can foster a motivating environment by way of reminders or instant access to workout group and any other online community.

Publish.

Existing alternatives to publish a DVD, book or even an app demand a lot from you.  As you prepare your material you wrangle with questions about what material to include and which to edit out.  Many of these decisions can be made better if you had the feedback from the targeted audience.  Apps are a great tool to publish your material.

Some of the advantages are -

1. Apps are getting increasingly popular.  DVDs are losing favor to streaming videos over mobile devices.  It is also true for traditional books as e-books and e-book readers become more popular.
2. The distribution of Apps is easy.  Additionally, you get to keep more of what you make.
3. Generally, the costs involved in publishing through traditional channels prevent you from serving niche audience.  QuickFitApps on the other hand allow you to create variety of material to serve every niche.  This is also referred to as the long tail of product offering where 80% of the revenue no longer comes from 20% of the products.
4. Apps offer a rich and immersive experience compared to other media.  It allows you to think of your publication also as a tool to invite more people into your studio.  It gives you a larger clientele with sustained buying power.
5. QuickFitApps make publishing your material as easy as setting up a blog, website or making handouts for your coaching class.
6. QuickFitApps allow you to alter the content as and when you please.  You can immediately react to your users needs compared to traditional publishing media.
7. QuickFitApps are great as companion apps to your DVDs or books.  They can help to rekindle the sales of your existing DVDs or books.  Contact Us to explore how to use QuickFitApps for this purpose.

Emerging Trends.

Emerging trends indicate that users love simplicity and mobility in apps.  People are adopting them in record numbers.  There are some important trends emerging that confirm this.

• Smart phones sales now exceed traditional cell phones.  This indicates a preference towards apps, their simplicity and mobility.
• Laptop computers sales outpace desktop computers indicating the public’s preference over mobile devices.
• People tend to use apps that help them to get the job done.  For fitness market, this directly translates into ability to access routines that help to address a particular fitness problem.
• People have been increasingly using mobile apps to access the internet compared to browser based web consumption.  This again indicates preference of people to use apps compared to traditional web-browsers.

Apps are still in the growth phase.  Therefore, this is the right time to claim that app real estate.

App Real Estate.

App development process is very cumbersome and expensive.  Based on your needs, you have to define a specification, invite bids from developers, make sure that it is delivered on time, approved on the app store, bugs are addressed and fixed and app is maintained and updated periodically.  All this is just to publish your content once!  You have to go through the same exercise again when you need to have content updated.  This is no way to use an app as a tool for your business!

Orange Flute’s QuickFitApps changes all that!  It makes getting your app presence as easy as setting up a blog, website or a class handout.  We remove all the above headaches for you so that you can focus on serving your clients and growing a profitable business.

Why should the big brands take the app market away from you?  Now you can profit from it as well.

Simple. Tailored. Relevant.